Ownership

Public and private ownership

There are two types of ownership in the media industry, one is public and the other is private.

 

Public ownership

Public ownership is ran by the public and we pay a TV licence which funds programs such as ITV and BBC.

The advantages of public ownership is that there are no adverts during the shows and the programs don't have a biased view on things; they explore every side to things.

A disadvantage is that there isn't a wide range of channels to choose from.

Public ownership

Private ownership is ran by companies, individual people or groups.

An advantage for private ownership is that there is a huge range of channels to choose from.

A disadvantage for private ownership is that the owners can put forward their biased view to mold the public into thinking more about what they want to be popular. Another disadvantage is that we also have to pay for it.

Introduction

The purpose of this blog is to explain the different structures of the media industry. The Creative Media Sector is made up from a variaty of different categories. It includes things such as publishing,


radio,


TV,


advertising,


animation,


film,


games,


interactive media and



















 photo imaging.


Publishing:
Publishing is the occupation of creating and issuing books, journals and other materials for sale. Publishing revolves around several different types, including; newspaper publishing, periodical publishing, book publishing, directory publishing, academic publishing, tie-in publishing and independant publishing alternatives. Publishing employs around 200,000 people worldwide. Two types of publishing include; The Sun - which is a newspaper and Pelican publishing - a group which publishs books.



Radio:
A radio is a broadcast channel that you can listen to. They will either be live or pre-recorded tapes and the viewer can listen to them. Radio programs can include many things such as music, general chat, competitions, movie reviews and other things. Radio employs around 22,000 people worldwide. A radio station in the north-east that has become extremely popular recently is a station called 'Capital FM.' Capital FM was recently called Galaxy until it rebranded and merged together with The Hit Music Network changing it's identity to Capital FM.


TV:
A TV is abbreviatated from the word television. A television is an electronic device that recieves television signals and displays them on the screen. In the TV industry it employs around 55,800 people worldwide. When TV first started out in 1949 only few people owned one and it only had one channel. The turning point was in the 1960's where pretty much every family owned a TV because it became more affordable. TV is a good way for companies to advertise their brands because of it's popularity and everyone watching it often. There were five main channels before digital TV became the best way forward BBC1, BBC2, ITV1, Channel 4 and Channel 5.


Advertising:
Advertising is a profession of producing short videos or pictures for commercial products or services. By producing advertisements the product will gain more popularity and therefore they will get more money. Advertising employs around 17,000 people worldwide. There are several important ways to advertise including; television advertising, music advertising, infomercials, radio advertising, online advertising, product placements, covert advertising, press advertising, billboard advertising, in-store advertising, coffee cup advertising and celebrity branding. An example of advertising is the 'Go compare adverts' which became popular over everyones annoyance over the opera singer in it, they used this to their advantage to create billboards that looked like they had been grafitied on and television adverts where they try to get rid of the opera singer for humour appeal. 

Animation
The manipulation of electronic images using a computer in order to create moving images. The animation industry employs around 4,700 people worldwide. Dreamworks is a company that makes cartoon movies and is one of the most well-known animation companies. Animation can also include the creation of games. Some types of methods to create animation include; puppet animation, clay animation, cutout animation, silhouette animation, model animation, object animation, graphic animation and pixilation.


Film
A form of entertainment that shows a story by sound and a sequence of images giving the illusion of continuous movement. The film industry employs around 27,800 people worldwide. There are two types of films that can be made animation and real-life, these films can either be fiction or non-fiction. Disney and Dreamworks are companies that make animation/cartoon movies and Paramount Pictures is a company that creates popular human movies and some animation movies.


Games
The gaming industry is the fastest selling industry and the moment because of its popularity. The games industry employs around 10,000 people worldwide. A game is something that is created for humans to interact with for fun. Games can be played single player on your own or in multiplayer where you can play with other people. Games have been becoming more popular since the addition of using online methods to play with different people from around the world. Blizzard Entertainment is a popular game publisher that helped create a previous popular game called World of Warcraft.   


Interactive Media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions. The interactive media industry employs around 40,000 people worldwide. An example of interactive media is one of the worlds most popular social network sight called Facebook created by Mark Zuckerberg this website allows people to keep in touch through friend requests, picture sharing and status updates.


Photo Imaging
Photo imaging is where you use softwares such as Adobe Photoshop to adjust images and make them look better and more appealing. Photo imaging employs around 44,000 people worldwide. Photo imaging groups work together for many groups such as magazines and websites. Usually photographers are trained in photo imaging so that they can make their images better. There has been a lot of controversy about magazines over editing their magazine front covers and setting the wrong image for people about what the perfect woman should look like.