Thursday 4 October 2012

Sources of income

There are many different ways to get a source of income in the media sector.

The different types include: downloads, advertisers, sponsorship, product placement, BBC licence fee, cinema box office, CD and DVD sales, DVD rental, Television subscriptions, merchandise, licensing and preminum telephone lines.

Advertisers
Media companys can make money from people wanting to put advertisements on their products. Such as certain television channels at certain times will cost more to have a video advertisement on their because of the range of viewers it is. Also bigger magazines will be more expensive for advertisements because of the amount of readers they have, it will also range in cost on the size of the advertisement they put in. This allows the companys to gather money from people wanting to use them to present their products.

Sponsorship
Sponsorship is where a company/brand will pay a company to show off their logo on a product or client. This could include things such as putting a PHILLIPS logo around a football stadium. Sponsorship can be used alot during sport such as on race cars and football players. 



Product placement
This is where manufacturers of products or providers of a service gain exposure for their products by paying people to have them featured in movies and television programs. An example of product placement is in the popular movie 'ELF' where Buddy is drinking Coca-Cola.



BBC licence fee
This is where people have to pay for the right to own a television in their house-hold and watch programs as they are broadcast. The licence fee is used almost entirely to fund the BBC's domestic radio, television and internet services.

Cinema box office
This is where people pay to watch brand new movies as soon as they are released in high quality on big screens. There is also the additional fee of buying sweets and drinks when you enter.  



CD and DVD sales
This is where the media publish CD's and DVD's for people to purchase to listen and watch for their own benefit at home. This is allows the company to make more money than they would recieve from just showing it at the cinema. This is a popular form of income because many people like to choose when they watch the movie.


DVD rental
DVD rental is a business that allows a consumer to temporarily own a DVD for a specified period of time in exchange for payment, a process known as renting. This allows the media to make more money because people can rent the DVD a number of times. Netflix is a popular DVD rental system.

 

Television subscriptions
This is where people pay extra money to have different features each subscription has. These subscriptions come out monthly and go towards the media sector. SKY is one of the most popular television subscription services.



Merchandise
This is where if a specific brand or something becomes popular and well-liked then they can create t-shirts, posters, figurines and all sorts of things from it to sell to the public.






Licensing
This is where you can't distribute or listen to something without buying it first. Alot of music generated companies use this method.


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